Mirus Reporter

Mirus is excited to announce the promotion of Rob Dominguez to President of Mirus, effective July 1, 2025!

Rob will succeed Dave Bennett who has served as President & CEO of Mirus for the past 25 years. Dave’s leadership and impact on Mirus has been foundational. While he will be retiring from day to day operations, he will still serve as Chief Executive Officer and Chairman of the Board, and focus on future strategies for Mirus. 

As we step into this next chapter, we do so with a clear vision—rooted in the values that have propelled us for 25 years but energized by fresh leadership and an unwavering focus on innovation. “Rob’s unique background brings a perspective that few executives have and one that will shape the future of Mirus,” said Dave. 

Rob’s career spans industries and disciplines including competitive soccer, software, biotechnology, restaurants, operations and finance. With over a decade of experience in the restaurant industry he’s been in your shoes and understands the value Mirus brings to restaurant operators. 

“The restaurant industry shaped who I am—and now I get to shape the tools that serve it. I know how game-changing it is when data turns into clarity, and clarity turns into action. My vision is for Mirus to be more than a platform—we’re a strategic partner helping multi-unit operators move faster, think smarter, and elevate their teams through better decisions,” says Rob.  

As COO, he led a team of newly promoted general managers to achieve double-digit NOI growth by investing in people. He later launched a consulting firm, built his own restaurant concept, and then pivoted to finance—earning a master’s degree and working across industries, including Microsoft, where he managed finance at a global scale.

“Since joining Mirus, Rob has played a pivotal role in aligning our financial strategy with our long-term vision. As VP of Finance, he has immersed himself in every department, strengthening cross-functional collaboration, optimizing operations, and positioning Mirus for its next phase of growth,” said Dave. 

Mirus is built to serve an industry that demands agility. Our clients navigate shifting economic landscapes, evolving technologies, and increasing complexity. We will continue to push the boundaries of what’s possible—delivering the actionable insights and solutions that drive our clients’ success.

About Mirus

Mirus has been serving multi unit restaurant companies with data management and analysis for over 25 years. Restaurants generate an enormous amount of data and we believe you shouldn’t have to spend your valuable time wrangling that data. Mirus automates the data management process (collection, cleansing, maintenance) so you can spend more time analyzing and less time gathering data. Plus, the Mirus Report writer gives you the tools to slice and dice your data any way you want with an unlimited number of custom reports, dashboards, and alerts- no coding skills needed. We help you access your data so you can quickly & easily answer questions based on facts in order to drive profits and increase efficiencies.