December continues to look like an important month for the restaurant industry. After years of poor or lackluster results overall, the first half of December has delivered positive same store sales and traffic, according to the Mirus Index.
So, where is the strength coming from? It turns out the Saturday and Sunday are the best traffic days so far in December. Tuesday appears the worst traffic day in the month.
Trends that started back in the second quarter continue to set the expectation that we are starting to see improvement in restaurant traffic. It is about time.
However, the Mirus Index has had a peculiar track record in the second half of the last two Decembers, so stay tuned for the final results. Traffic in December is up 0.64% so far, and that is the best performance in a long time.
Happy Holidays from all the team here at Mirus Restaurant Solutions!