Mirus Reporter

The power of consumer knowledge

Understanding your customers is a prerequisite to satisfying their wants and needs to increase customer satisfaction in restaurants. Typically we do not know who our customers are; their name, their email, etc. The lack of knowledge keeps us in the dark when constructing menus and promotions, and hinders our ability to measure whether we are satisfying our restaurant customers.

Consumer profiling based on purchase behavior is a technique you can use to see patterns to determine the various types of customers you have, and how you might better service them.

Introduction

A restaurant company has dozens of critically important, inter-connected processes. After all, restaurants are a combination of a factory and a retail operation rolled up into one. And, don't forget distribution. Delivery and catering are both growing revenue centers for many restaurant companies.

To keep track of all these processes without software solutions is a high-risk, low-reward option. A very smart team might be able to keep all the facts in their heads, but they would not be able to grow the business.  There aren't enough really smart people in the world to do all this work manually.

Asking the right questions, is just as important as finding the proper answers

In order to find the proper answers, I wanted to understand what's the difference between product mix and market basket analysis? What are the advantages and disadvantages to those reporting methods? Is it more appropriate to use one method over the other? I sat down with a few Mirus employees to understand a little more about the two different analytical techniques.