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Why Should Restaurants Integrate Marketing Data?

Posted by Mirus Team

A restaurant’s marketing department might use a slew of strategies to determine where their brand strategy is going in the next few months. Whether that means adding new items to the menu, incorporating new combos, and/or other customer-related experiences, data integration can help restaurants make fact-based decisions using real-time information. Continue reading to find out more about the benefits of utilizing restaurant data to help with marketing tactics.

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Topics: Restaurant Marketing

Think You Know Your Restaurant Customers?

Posted by Dave

Analyzing Customer Grain Details?

For the most part, restaurants in the past have operated knowing very little about their loyal customers. There are some exceptions, such as pizza delivery concepts, where they have been collecting detailed grains like customer's full name and home addresses.

However, today with the increased competitiveness and shifting preferences of a new generation, it's imperative the restaurants understand all they can about their customers. If the goal is to keep current customers while also trying to attract new customers, you have to leverage the data your restaurants are producing. That way you can understand what's working and what's not.

Customer grain details in restaurant reporting can help you do just that. Watch the presentation below to learn more about customer grain and how your restaurant leadership can use the information to make better business decisions.

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Topics: Restaurant Marketing

Getting The Most From Your Restaurant Guest Loyalty Program

Posted by Kira

Since the inception of your restaurant business you’ve probably tried a variety of methods to engage, grow and retain your customer base because you understand that getting to know your customers and their behavior patterns is crucial for your business. And we know that it is more cost-effective to retain an existing customer than to acquire a new one. However, from the perspective of data, the check number is the only identifier for a customer’s activity. So unless you are using a guest loyalty program that identifies the customer’s name, email, phone, etc., you have no idea who the person is on any given check.

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Topics: Restaurant Marketing

Do Ordering Apps Benefit Restaurants?

Posted by Kira

Gone are the days of consumers ordering meals from menus delivered in the mail or left at their doorsteps. The frustration of dictating the order and repeating credit card information to a restaurant employee, struggling to hear over the background noise of a bustling restaurant is coming to an end. Once again, technological strides have brought us one step closer to making our lives easier. All we have to do is download the app, put in our location, and we're shown dozens (if not hundreds) of restaurants in our area that we can choose from. Whether placing an advanced order through an app and having the food waiting for you upon arrival or getting meal ideas for delivery by having access to a plethora of choices, the food ordering apps were intended to take us to the next level of convenience.

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Topics: Restaurant Marketing

Restaurants sell more using Mirus

Posted by Dave


Measuring success or failure of a system that improves decision making is challenging in many respects. But, the Same Store Sales (SSS) metric can be useful, especially when applied to a long period of time, and across thousands of restaurants. SSS is caluclated as a percentage change from last year to this year, and only uses locations that are open for both years.

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Topics: Restaurant Profit, Restaurant Marketing, Restaurant Operations, Restaurant Finance, Restaurant Performance, Performance

Marketing Practices for the Restaurant CMO

Posted by Kira

Measuring Marketing Strategy Efficiency

How do you assure that your marketing initiatives are headed in the right direction? What are some strategies that help improve your restaurant business? Perhaps you offer coupons or special promotions to a select group or target audience. Maybe you create a social media campaign or an email blast with offers. And once you implement initiatives, how do you measure their success to assure increased profitability? Perhaps you generate reports afterward to look at the success rate. Are you getting positive results that show growth and a solid ROI?

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Topics: Restaurant Marketing

Data Integration: How Partial Details Can Be Misleading

Posted by Kira

Successful restaurateurs need to have extensive KPIs and they must be able to quantify everything.  Data scrutiny and analysis is an ongoing process. Restaurant CEO's need to have their restaurant information distributed and analyzed by different personnel that will empower their businesses to increase revenue and improve customer service.  However, operators can be misled by information received solely from their POS systems (sales, reservations) or BOH systems (inventory, food costing, labor scheduling).  They need to be able to get a look at the bigger picture.

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Topics: Restaurant Profit, Restaurant Marketing, Restaurant Operations, Restaurant Finance

3 Tips To Improve Restaurant Surveys

Posted by Frank

You'd think employees of restaurants know why it is important to collect customer feedback, right? Not to say that your employees don't care about customers in general, but I wonder if they understand that the data customers give management can be leveraged into profits and improve job satisfaction! Let's take a look at how this could be.

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Topics: Restaurant Marketing, Restaurant Performance

How Restaurant Customer Data Can Make You a Better Marketer

Posted by Leslie

As a restaurant marketer your job is to tell a compelling story about your brand that makes people want to come in and spend time and money at your restaurant. You've got two choices when it comes to writing that story: Fiction or Non-Fiction.

You can make-up all the facts and paint a picture of who you think your customers are, why they come to your restaurant and what they purchase OR you can look at the actual facts, really get to know your customers, learn why they come in, see trends in what they purchase and build a highly profitable marketing campaign around your loyal fans who will get excited and hopefully sing your praises on social media. This is where customer data comes in.

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Topics: Restaurant Data Warehouse, Restaurant Marketing

Automatically Manage Your Restaurants

Posted by Leslie

Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.
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Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight

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