Twin Peaks is a sports bar with a lodge-like feel. Each of the 90 plus locations is covered in wall-to-wall TVs so you can catch every game, match or fight. They serve 29º draft beer in frosted mugs and scratch-made food. But the real reason many people visit Twin Peaks- is the Twin Peaks Girls (TPGs).
I had the opportunity to chat with Twin Peaks Senior Manager of Operations Analysis, Lizzy Wright, to talk about how Mirus helps them increase sales through promo and event tracking.