Mirus Reporter

Sprinkles Cupcakes opened the world's first cupcake bakery in Beverly Hills in 2005. They drew long lines of loyal cupcake fans and celebrity endorsements. Since then the company has grown to 31 locations from coast-to-coast. 

Always innovating, they debuted the world's first Cupcake ATM in 2012 adding a new revenue center. They've also expanded into ice cream, cookies, and layer cakes. 

Sprinkles Cupcakes are baked fresh in small batches throughout the day with the finest ingredients and contain no preservatives, trans fats, or artificial flavors. With over 50 cupcake flavors, the company is always finding new ways to surprise and delight their customers. 

I had the chance to sit down (pre-Covid) with Sprinkles Cupcakes' Vice President of Technology, Daniel Legh-Page to talk about how Mirus helps them integrate different systems and quickly run reports. He's no stranger to Mirus as this is his 4th company using and rolling out Mirus. 

The one year anniversary of Covid-19 in the United States has come and gone, and vaccines are going into the arms of people faster than we expected back in December. It's only a matter of time when everyone who wants a vaccine has received it. There is light at the end of the tunnel.

For those following our irregular updates on the impact of Covid on restaurants, the world turned upside down for many in the past week. The picture below shows the last 7 days of Mirus Index. What do you think is going on?

In the past year many restaurants have added new technologies to help with online ordering and delivery. Which means more systems and data to manage. Learn all about restaurant tech and data stacks and what the difference is between the two.

As an industry leader in the delivery of business intelligence applications and data warehousing solutions to the chain restaurant industry, Mirus is growing and seeks additional support for our Development team.

In a prior blog post, How to use PMIX Analysis, I wrote about Restaurant Product Mix in various stages of reporting complexity from Basic to Advanced Reporting and how each view can provide different insights. Today’s blog is going to capitalize on that prior issue but also take a different view in an effort to expand on the uses for PMIX.

At Mirus we're all about giving our clients control over their data. That includes how their restaurant data looks in the custom reports and dashboards they create.  We're excited to announce our newest reporting  enhancement: Total Line Font Control. See why total line font control is important and the new features available. 

Church's Chicken is one of the largest quick service chicken concepts in the world. They specialize in serving up freshly prepared, home-style fare, to help people provide affordable, complete meals for their families.  With more than 1700 locations, Church's is one of our largest clients by store count.

They are also one of our oldest clients. We've been helping them manage their data since 2007, including sales from multiple Point of Sale systems, menu item cost, speed of service, labor budgets, P&L and weather. 

I had the chance to sit down (pre-Covid) with Church's Senior Manager of Marketing Analytics, Jerrold Eaton,  to talk about how Mirus helps them organize and analyze their restaurant data.

In an era when terms like Data Scientist, and Analyst are commonly used in mass media, it is important to understand that interpreting data can be complicated.  It is easy to draw the wrong conclusion. I touched on this point in my material for Restaurant Finance Week last November. You should take caution when measuring your restaurant performance during this Covid period. Read on to see why what you see may not be what's happening and how a poor analysis can lead you to the wrong conclusion.

We have been sharing a story this year on the progression of Covid-19 and its impact on the restaurant industry. After months of steady improvement, there are signs that the situation is getting worse for the industry. The speed of the decline also seems to be increasing, at least in some segments.