What's data integration and how is it leveraged?
Data integration is a process in which heterogeneous data (finance, marketing, operations, sales, customer, mystery shop, cleanliness, inventory, etc.) is organized and cleansed into a data warehouse. it's leveraged when it's accessible through a platform that allows it to be leveraged together to form meaningful and actionable reports.
What are some challenges restaurants face today?
Restaurant companies are drowning in data about their customers, operational execution, internal business processes, finances, suppliers, partners, and competitors. Many can't leverage this flood of data and convert it to actionable information for growing revenue, increasing profitability, and efficiently operating the business.
Why? Well, there are multiple reasons, here's two that come to mind: