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Is Restaurant Traffic Stalling?

Posted by Dave

 

Everyone has likely heard about the dramatic impact the Covid pandemic has had on restaurant sales. In March, it was common for restaurants to have lost 70% or more of their sales from 2019. Since then, we have all been monitoring the progress of sales returning to restaurants. One tool for monitoring the restaurant industry is the Mirus Index which allows us to examine trends daily across thousands of restaurants. Index tracks both sales and traffic patterns for each location, and the trends for both of these metrics leads you to some interesting questions. Have you been tracking both your sales as well as your traffic? Do you see any differences in each metric's trendline?

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Topics: Restaurant Profit, Restaurant Operations, Performance

Sizzler: An Approach to "Digging" into Restaurant Data

Posted by Kira

The competition in the restaurant industry is fierce. You need to make your brand stand out, apart from the rest. Bringing in consistent revenue is tougher than ever. Restaurant executives find themselves pondering a series of questions:

  • What steps do we take to make sure we stay ahead of the competition?
  • How do we assure the success of our marketing initiatives?
  • What are some tactics that help improve sales in our restaurant business?
  • Are our restaurants staffed properly for heavier and lighter traffic times?
  • How can we keep employee turnover down?
  • How can our employees help increase sales?
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Topics: Performance

Fast Casual Operations: 2 Areas That Affect Restaurant Profits

Posted by Frank

FastCasualProfits.jpg

The ordering experience at a fast-casual restaurant can be overwhelming for some guests. Take a second and imagine this scenario with me: You walk into a fast-casual restaurant with a friend. Let's say this is one of those new pizza concepts where you go through the line picking toppings, making your pizza similar to a Subway line.

It's lunchtime, the place is fairly busy. You have a handful of customers behind you as you stare at the menu board above. But it's ok, they are also staring, trying to decide how they should begin their journey. For some, the ordering experience can even cause anxiety. To make the process go smoothly and put guests at ease there are two things fast-casual operators can do. Focusing on these two areas will help fast casual operations increase profits.

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Topics: Restaurant Operations, Performance

Weekend traffic boosts restaurants in December

Posted by Dave

December continues to look like an important month for the restaurant industry. After years of poor or lackluster results overall, the first half of December has delivered positive same store sales and traffic, according to the Mirus Index.

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Topics: Restaurant Profit, Restaurant Finance, Restaurant Performance, Performance

5 Hassles Every Report Writer Goes Through

Posted by Dave

Why is it difficult to find and organize reporting data?

All you want is a factual answer to an important question you have about the business. It may take hours or days of labor to get all of the data put together properly. But you need to make a critical decision and you need the data to figure out the best course of action. To make matters worse, if you need to the data refreshed again in six weeks, it will take just as long to compile the data.

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Topics: Performance

Spreadsheet & Trust, Oxymoron or Truth?

Posted by Chuck

According to Microsoft, there are 1.2B (that’s right, B for Billion) Office users today. Of that, roughly 750M use Excel. Wow! That’s a lot of number crunching going on.

Error-Prone 

But what’s even more interesting is that 9 out of 10 (88%) spreadsheets have errors on them – that warrants another Wow! That’s a lot of inaccurate information being used by companies. And depending on the data being reported it could have a significant impact on a company’s regulatory compliance, perceived health not to mention incorrect assumptions being made about strategy, marketing, etc.

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Topics: Performance

Benefits of Consolidating Point of Sale & Back Office Data

Posted by Chuck

"POS, Meet BOH"

In today’s restaurant space, the business of owning and operating a restaurant is more challenging and competitive than ever before. This means it’s more important than ever to leverage technology to your advantage and no better place to start than using your Point-of-Sale system’s (POS) sales data combined with your Back of House (BOH) to help more tightly control your two biggest controllable expenses – food and labor costs.

Looking more closely, restaurant food & beverage purchases plus labor expenses account for 60 to as much as 68 cents of every dollar in restaurant sales. The combined total is referred to as; “Prime Cost”, and it's at this crossroads where the battle for restaurant profitability takes place. Why, because you have the ability to control these expenses. Unlike your fixed costs (lease, utilities, insurance, etc.), you can directly impact your food cost percentage by more effective purchasing, product handling and menu pricing and your labor with tools to help with allocation, scheduling and overtime reduction/prevention. More on the labor from an earlier series of Blogs.

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Topics: Performance

Can Restaurant Reporting Software Pay For Itself?

Posted by Frank

Has Data Become More Valuable Than Oil?

Read an article on this very subject. Think about it, every day you can find something in the news about businesses using data to make more money. With that in mind, I wondered if Mirus clients were ahead of the curve? If they are, could their actions of leveraging data be paying for itself?

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Topics: Performance

Restaurants sell more using Mirus

Posted by Dave


Measuring success or failure of a system that improves decision making is challenging in many respects. But, the Same Store Sales (SSS) metric can be useful, especially when applied to a long period of time, and across thousands of restaurants. SSS is caluclated as a percentage change from last year to this year, and only uses locations that are open for both years.

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Topics: Restaurant Profit, Restaurant Marketing, Restaurant Operations, Restaurant Finance, Restaurant Performance, Performance

Negative Sales: What's Next for Restaurants?

Posted by Dave

The Data Is In

The word on restaurant sales has been out in the public for a while now. Same store sales are down for many segments. And for some of the most recent months, the industry overall is down.

Two factors lead to negative same store sales:  declining customer traffic, or customers spending less on each visit. It has been well documented that restaurants have been increasing their prices over the past few years. The National Restaurant Association measured price inflation at 2.7% in July 2016, while the average cost of ingredients fell -3.5%. The increased margin dollars have helped some restaurants cover the increases in labor.

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Topics: Restaurant Operations, Restaurant Finance, Performance

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