Customer satisfaction, specifically in the restaurant industry, is a ripple effect that begins as soon as a consumer walks in the door. Whether their experience is positive or negative can be felt by every department in the company. You're essentially one bad review away from having your reputation tainted… scary. Generally speaking, retrieving customer feedback can be tricky. The customary way is via in-store or online surveys. However in this day in age, maintaining a positive reputation can be quite challenging. The Internet can be an asset or liability depending on a customer’s experience at your restaurant.
We’ve discussed customer satisfaction in great length throughout the past year but mainly at a high level. For instance, did you know business intelligence software could be your pathway to satisfying customers? If this concept is new to you, click here to continue reading. We’ve also discussed customer satisfaction from a business point of view and the impact it could have on your margins. Business and software aside, customer service is in the hands of your employees. Do they understand the importance of keeping customers satisfied? Here are a few suggestions to make sure they keep customer service top of mind – all the time.