Good things come in small packages. Well at least that was the hope when Dairy Queen launched their Mini Blizzard five years ago. Some worried that offering a smaller version of the brand's top menu item would cannibalize sales of their top seller and higher margin item, the 16 oz. Blizzard. For most companies that's where new products die. Someone voices a opinion based on past experience and their thoughts and feelings and the new product never makes it out of the marketing office. "That is not a good basis for making marketing and operating decisions," says Mirus CEO Dave Bennett. "You need data and facts to back up your decisions."
Leslie
Recent Posts
Managing a number of multi-unit restaurants can be challenging but put those restaurants inside an airport and you’re facing some very unique obstacles. Here are 5 tips on how to improve restaurant operations in airport locations. I will use OTG in some of my examples. OTG is a client of ours who specializes in airports locations. Make sure to check out the links in the article, we have some video interviews from our friends at OTG!
Topics: Restaurant Operations
Taco Mac restaurants are casual, neighborhood restaurants serving delicious, genuine food, a huge selection of craft beer on draft, and the best sports watching environment anywhere. With 30 restaurants in three states, T.MAC was founded as Taco Mac in the Virginia-Highlands neighborhood in Atlanta in 1979. Today, T.MAC has become one the Southeast’s most beloved places for friends and family to come together and hang out. In every location they operate, T.MAC is dedicated to serving the communities that surround their restaurants.
I got to sit down with Lauren at our most recent user conference and learn about how her team is continuing to expand their use of Mirus.
Topics: Client Spotlight
The first Dewey’s Pizza opened in 1998 in Oakley, in the City of Cincinnati, Ohio. With a reputation built on excellent service, hand-tossed artisan pizzas and gourmet salads, there are now more than 20 Dewey’s Pizza restaurants in the Cincinnati, Dayton, Cleveland, Columbus and St. Louis markets.
I had a chance to catch up with Jason at a recent conference and learn more about his experience with Mirus.
Topics: Restaurant IT, Restaurant Operations, Client Spotlight
Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.
Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight
Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.
Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight
Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.
Topics: Restaurant Profit, Restaurant Custom Reporting, Restaurant Loss Management, Client Spotlight