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3 Tips To Improve Restaurant Surveys

Posted by Mirus Marketing

You'd think employees of restaurants know why it is important to collect customer feedback, right? Not to say that your employees don't care about customers in general, but I wonder if they understand that the data customers give management can be leveraged into profits and improve job satisfaction! Let's take a look at how this could be.

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Topics: Restaurant Marketing, Restaurant Performance

How Restaurant Customer Data Can Make You a Better Marketer

Posted by Leslie

As a restaurant marketer your job is to tell a compelling story about your brand that makes people want to come in and spend time and money at your restaurant. You've got two choices when it comes to writing that story: Fiction or Non-Fiction.

You can make-up all the facts and paint a picture of who you think your customers are, why they come to your restaurant and what they purchase OR you can look at the actual facts, really get to know your customers, learn why they come in, see trends in what they purchase and build a highly profitable marketing campaign around your loyal fans who will get excited and hopefully sing your praises on social media. This is where customer data comes in.

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Topics: Restaurant Data Warehouse, Restaurant Marketing

Automatically Manage Your Restaurants

Posted by Leslie

Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.
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Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight

CFO Restaurant Reports That Improve The Bottom Line

Posted by Leslie

Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

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Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight

How Exception Based Reporting Leads to a Huge ROI

Posted by Leslie

Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

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Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight

2-Stepping to Higher Restaurant Profit Margins

Posted by Leslie

Our clients love us and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Each month we shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

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Topics: Restaurant Marketing, Restaurant Operations, Client Spotlight

What is an Enterprise Data Warehouse?

Posted by Dave

In my last blog I explained the daily activities of an Above Store Reporting System, and the operational characteristics that define this style of restaurant performance management. In this entry, I will define an alternative approach to measuring the performance of your restaurants - Enterprise Data Warehousing (EDW).

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Topics: Restaurant Profit, Restaurant Marketing

What does an oil light have to do with restaurant performance?

Posted by Mirus Marketing

Driving these days can be a tedious task. Buckle up, set your mirrors, use your signals, yield at the intersection, check your fuel level, wait... what's that other light on the dashboard? That's the low oil light!


Good thing your vehicle is equipped with sophisticated computers that monitor the performance of your automobile. While you were worried about several other issues, your vehicle's computer system noticed there was not enough oil in the engine. That could lead to something tragic like overheating the motor, or even worse - engine failure.

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Topics: Restaurant Custom Reporting, Restaurant Marketing

Improve Customer Restaurant Reviews In 3 Steps

Posted by Mirus Marketing

 

Impact of Negative Customer Reviews
If you're a restaurant owner, you know too well that bad customer reviews can have a negative ripple effect on your bottom line. From epic owner meltdowns to 50% decrease in restaurant profits, a negative review in this day and age is something that should be dealt with appropriately.

I've read several stories of restaurant owners who allow these bad reviews to overcome their civilized manners. From the owner who hunted a reviewer down to the owner who fires back online causing more damage to their reputation and business.

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Topics: Restaurant Marketing

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