Mirus Reporter

Our clients love us, and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Periodically we like to shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

Benihana is an operator of teppanyaki-style restaurants. Their 98 locations include three other concepts: RA Sushi, HARU Sushi, and Samurai.

Benihana uses several restaurant systems. When they came to Mirus they were looking for a way to piece all that information together. Executives were stuck waiting on reports while two laptops ran overnight to generate reports, with some reports taking 4 hours to run. They faced computer processing limitations, manual input errors, and financial analysts spending more time reconciling, mapping and processing data instead of actually analyzing the data.

They had tried other non-restaurant systems which were complicated and lacked user support. Mirus checked all the boxes and provided them with a one-stop shop for data analytics with easy to use tools, real-time data and fast report delivery.

I recently had the chance to sit down with Benihana's Alex Gonzalez, Director of Financial Planning & Analysis, and Meredith Meisler, Financial Analyst, to learn how Mirus helped them break the bottleneck in their reporting.

What exactly is data mining? It’s the practice of examining large databases in order to generate new information that can make your restaurant business that much more successful. The data mining process identifies patterns and trends and enables restaurant operators to sort through useful information to quickly get answers to pertinent questions. Restaurant executives can use this information to increase revenues, cut costs, and decrease unnecessary risks in their business. Additionally, large databases contain hidden insights that can help your restaurants improve customer satisfaction, forecast sales and ensure the success of marketing initiatives.

Employee Spotlight:
Dina Misener, Manager of Application Development, Mirus Restaurant Solutions

At Mirus, we work with many wonderful clients. At industry events or maybe during our annual user conference, we get to meet with some of them, face-to-face. It's always a good feeling to personally meet someone you have been working with over the phone or email.

No matter how many restaurant locations you operate, it’s likely that you have a set of ‘best practice’ directives used to keep your locations running smoothly. The question is - How well do your managers know what you expect of them?

Expectations

To put this into perspective, your restaurant managers are responsible for guest satisfaction, food orders, hiring, training, coaching and more. It’s important that your managers understand what you expect of them. You also need to keep in mind how important it is that you inspect what you expect of them. This action will help ensure that they’re planning and operating in line with those expectations. While you likely hired these managers because they have an inherent ability to connect with those around them, your restaurant managers will greatly benefit if they have easy access to reports that key on the metrics tied to your expectations.

It seems like, since forever, that Product Mix or PMIX as it’s known, has been a staple in the restaurant arsenal for evaluating what’s selling and menu performance. And while, PMIX does deliver some interesting information like how many of x, y or z did I sell over a day, week, month, etc., it lacks the details needed to see shifts in demand, which makes it a poor choice to use when you’re wanting to make critical decisions about menu changes. For now, let’s look closer at what PMIX can deliver.

Our clients love us, and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Periodically we like to shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

PR Management Corp is a 63 unit Panera franchisee which operates locations in New Hampshire, Massachusetts and Maine. They've been a Mirus client now for over 6 years.

I recently had the chance to sit down with PR Management Corp's IT Director, Charlie Hecht, and although he loves Excel, he admits Mirus is better than Excel when it comes to restaurant reporting.

Since the inception of your restaurant business you’ve probably tried a variety of methods to engage, grow and retain your customer base because you understand that getting to know your customers and their behavior patterns is crucial for your business. And we know that it is more cost-effective to retain an existing customer than to acquire a new one. However, from the perspective of data, the check number is the only identifier for a customer’s activity. So unless you are using a guest loyalty program that identifies the customer’s name, email, phone, etc., you have no idea who the person is on any given check.

Menu changes occur all the time in the restaurant business. You might add an item or two, change the price of existing items, run a promotion, or limited time offer. All of these actions generate, hopefully, the consequences you intended. But, most of the time those actions cause other changes you did not expect. These are the unintended consequences. In this post, we give you three important things to consider when evaluating the effectiveness of a promotion.

Employee Spotlight:
Terri Pham Gonzalez, Manager of Account Services, Mirus Restaurant Solutions

If I had to describe Terri in a few words, I'd describe her as a hard worker, someone who is very driven and focused. Terri is the glue that holds the Mirus account coordinators together. The role she plays is extremely important because every client has a unique set of needs and the account coordinators have to keep track of it all.

Like many terms in the restaurant industry, "Restaurant Management Software" is widely used, creating a complex understanding of what it actually means. In this article, I'd like to briefly discuss why that is, explain what I have learned so far by studying its use in our industry and tell you how to get a clearer picture of what defines solutions that are classified as Restaurant Management Software.