Mirus Reporter

Improving Sales

As we head towards the end of the second quarter, it appears that restaurant sales are moving in a positive direction. Unless something dramatic occurs in the next two weeks, June will finish the first half of the year with 5 months of positive sales growth - only February has been negative this year. The current year to date Same Store Sales, as measured by the Mirus Index, is up 0.62%. Not huge, but at least positive, and the trend is improving. Same Store Sales for Q2 is up 0.82% so far and is up 1.8% for the first twelve days in June.

Our clients love us, and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Periodically we like to shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

Good Smoke Restaurant Group is a barbecue-focused restaurant company which owns and operates two well-known regional brands: Jim ‘N Nick’s Bar-B-Q and Dinosaur Bar-B-Que. They currently operate over 50 restaurants and are poised for growth.

As a Mirus client for over 4 years they've added a number of integrations into their data warehouse including : food cost, inventory, scheduled labor, budgets, speed of service and on-line ordering.

I had the chance to sit down with Good Smoke's Reporting Analyst, Andy Short, to talk about how Mirus helps him manage all the data and reporting for two brands.

First things first, what are the definitions of product mix and market basket analysis? What benefits do restaurant companies gain from using these two analytical methods?

Product Mix Analysis

Product mix is a tool restaurant executives use to make decisions about menu items. Product mix reports can show a restaurant’s top selling vs bottom selling items, the percentage of the overall menu, the percentage of overall sales for a day, week, month, etc. By studying these reports, restaurant executives can find new ways of reaching their customers through promotions, etc.  For example, a restaurant business can learn from a product mix report that chicken sliders were top sales last month. Offering a variety of sides and drinks that pair well with the chicken sliders would be a good way to increase sales. By paying close attention to costs the restaurant business can increase their profit margins also.

Above Store Reporting

In today’s highly competitive restaurant marketplace, restaurant companies are slowly evolving and becoming more data-centric when it comes to decision making but it’s definitely a learning process. Part of the reason is due to changes in the way many newer systems (POS, BOH, etc.), are delivering Above Store Reports (ASR) on daily activities. OK before I go further on this, let’s go back to the beginning and then fast forward back to today.

I’m not going to go all the way back to paper and fax machines but for those that remember this tedious process, I’d be remiss to ignore its existence. With the advance of the Internet and computers, paper forms and faxes were replaced with reports being made visible by logging into the POS or BOH systems. One main difference between now and then is the early systems required you to login to each location individually before you could see any reports.

Our clients love us, and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Periodically we like to shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

Benihana is an operator of teppanyaki-style restaurants. Their 98 locations include three other concepts: RA Sushi, HARU Sushi, and Samurai.

Benihana uses several restaurant systems. When they came to Mirus they were looking for a way to piece all that information together. Executives were stuck waiting on reports while two laptops ran overnight to generate reports, with some reports taking 4 hours to run. They faced computer processing limitations, manual input errors, and financial analysts spending more time reconciling, mapping and processing data instead of actually analyzing the data.

They had tried other non-restaurant systems which were complicated and lacked user support. Mirus checked all the boxes and provided them with a one-stop shop for data analytics with easy to use tools, real-time data and fast report delivery.

I recently had the chance to sit down with Benihana's Alex Gonzalez, Director of Financial Planning & Analysis, and Meredith Meisler, Financial Analyst, to learn how Mirus helped them break the bottleneck in their reporting.

What exactly is data mining? It’s the practice of examining large databases in order to generate new information that can make your restaurant business that much more successful. The data mining process identifies patterns and trends and enables restaurant operators to sort through useful information to quickly get answers to pertinent questions. Restaurant executives can use this information to increase revenues, cut costs, and decrease unnecessary risks in their business. Additionally, large databases contain hidden insights that can help your restaurants improve customer satisfaction, forecast sales and ensure the success of marketing initiatives.

Employee Spotlight:
Dina Misener, Manager of Application Development, Mirus Restaurant Solutions

At Mirus, we work with many wonderful clients. At industry events or maybe during our annual user conference, we get to meet with some of them, face-to-face. It's always a good feeling to personally meet someone you have been working with over the phone or email.

No matter how many restaurant locations you operate, it’s likely that you have a set of ‘best practice’ directives used to keep your locations running smoothly. The question is - How well do your managers know what you expect of them?

Expectations

To put this into perspective, your restaurant managers are responsible for guest satisfaction, food orders, hiring, training, coaching and more. It’s important that your managers understand what you expect of them. You also need to keep in mind how important it is that you inspect what you expect of them. This action will help ensure that they’re planning and operating in line with those expectations. While you likely hired these managers because they have an inherent ability to connect with those around them, your restaurant managers will greatly benefit if they have easy access to reports that key on the metrics tied to your expectations.

It seems like, since forever, that Product Mix or PMIX as it’s known, has been a staple in the restaurant arsenal for evaluating what’s selling and menu performance. And while, PMIX does deliver some interesting information like how many of x, y or z did I sell over a day, week, month, etc., it lacks the details needed to see shifts in demand, which makes it a poor choice to use when you’re wanting to make critical decisions about menu changes. For now, let’s look closer at what PMIX can deliver.

Our clients love us, and we love them right back! We're constantly amazed by their ingenuity and accomplishments. Their ideas and requests are what keep us on the leading edge of restaurant business solutions. Periodically we like to shine the light on our clients, their accomplishments and what they're doing to increase their restaurant profit margin.

PR Management Corp is a 63 unit Panera franchisee which operates locations in New Hampshire, Massachusetts and Maine. They've been a Mirus client now for over 6 years.

I recently had the chance to sit down with PR Management Corp's IT Director, Charlie Hecht, and although he loves Excel, he admits Mirus is better than Excel when it comes to restaurant reporting.