Mirus Reporter

On The Rise

Discounting in restaurants is on the rise, as measured by Mirus Index, and is about 30% higher than a year ago. Examining this trend, it looks like discounting started climbing in 2015 but was up and down until mid-2016. Since then the trend has been a steady increase in discounting, except for the traditional holiday spike in November and December.

Strategic?

The strategy of discounting is often debated among industry experts with some saying it is always a bad idea while others taking a more nuanced position that says discounting can be useful to achieve goals in specific situations.

We had noticed that Average Check has been increasing as well as Discounts. If you overlay the trend for Average Check against the Discount trend, you see that while discounts have gone up about 50% since the start of 2017, so has the Average Check, about 25%. Could the increase in discounts be related to the strategy of increasing prices?

The start of a new year means many people are focusing on getting in better shape. You may even be offering some healthier choices on your menu to meet the consumer mindset. Why do so many people vow to eat better in the new year? No doubt losing weight gives you more energy and confidence. As a restaurant executive getting your restaurant data into better shape can have the same effects on your business. Learn why you should resolve to whip your data into shape and how to successfully do it.

What do you think will be the most popular restaurant business trends for 2019? I recently had the privilege to sit down with FSR Magazine to briefly discuss this topic.

We discuss four prevailing predictions:

2018 was a busy year for Mirus. We welcomed new clients and worked with many of our existing customers on exciting new integration projects.

New Clients

• Sprinkles Cupcakes
• Kind Hospitality (Multi-brand)
• Ansara (Multi-brand)
• Wild Bull Services
• Ciccio's Restaurant Group

Development

The development team worked hard this year updating and streamlining our solutions. New features and functions allow for more personalization and improved workflows. We added chart drilling, enhanced dashboard performance, upgraded XLS processing and unveiled Dimension Maintenance 3.0.

We’re even testing out the possibilities of AI technology. Soon you'll be able to get restaurant performance information simply by asking smart devices like Amazon Alexa, "Hey Alexa, open Mirus."

The following content stems from a presentation by Dave Bennett, CEO of Mirus at the Mirus User Conference (MCON) in 2018.

Next Level Thinking

Every useful piece of data is connected to other bits of information in the restaurant business. All of the things a restaurant does every day are related to serving its customers. It makes sense that the data created in the process is also connected. Not all of the connections are clean and easily understood, though. Just the opposite. There are certain business artifacts that support this confusion of data. They are the final “systems of record” where everything ends up at the end of the business process.

Analyzing Customer Grain Details?

For the most part, restaurants in the past have operated knowing very little about their loyal customers. There are some exceptions, such as pizza delivery concepts, where they have been collecting detailed grains like customer's full name and home addresses.

However, today with the increased competitiveness and shifting preferences of a new generation, it's imperative the restaurants understand all they can about their customers. If the goal is to keep current customers while also trying to attract new customers, you have to leverage the data your restaurants are producing. That way you can understand what's working and what's not.

Customer grain details in restaurant reporting can help you do just that. Watch the presentation below to learn more about customer grain and how your restaurant leadership can use the information to make better business decisions.

Successful Decisions

In today’s competitive marketplace, restaurant companies are seeking ways to become more competitive, more efficient, and more able to anticipate and meet their needs and the needs of their customers. Restaurants with a holistic view of their company, suppliers, and customers, and how those different areas interact with each other, are in a stronger position to make more successful decisions.

The Challenge

Restaurant companies generate a lot of data on a daily basis from all the systems they have in place. How you collect, organize, combine, analyze and distribute that data can have a big impact on the overall success of the business.

The Past

According to a recent article, the top 10 oldest restaurants in America are:

1. McGillin's OldeLouis' Lunch (1895) New Haven, Conn.
2. Buckhorn Exchange (1893) Denver
3. McGillin’s Olde Ale House (1860) Philadelphia
4. Breitbach’s Country Dining (1852) Balltown, Iowa
5. Tadich Grill (1849) San Francisco
6. Antione’s Restaurant (1840) New Orleans
7. Union Oyster House (1826) Boston
8. Griswold Inn (1776) Essex, Conn.
9. Fraunces Tavern (1762) New York City
10. White Horse Tavern (1673) Newport, R.I.

To me, it is fascinating that these establishments are still going!

Most likely, today's restaurants evolved out of the Tavern where travelers could get a bed and a meal on their journey. I am sure that in the 18th and early 19th centuries most people would not think of paying someone to cook a meal for them. It required discretionary income and the 'middle class' would not evolve until later during the industrial revolution.

Access to data intelligence is changing the way business is conducted; It especially can change and benefit the restaurant industry. Restaurant executives can make smarter choices with regard to the growth of their business, given more powerful tools.

The decision to find a solution that delivers greater access to your restaurant data was slowly evolving. So why did you make that decision? Chances are, you had a system in place where your POS and maybe back office systems were providing you with some basic reports. Your restaurant executives wanted to get answers to pertinent questions. Their process was to merge all of that information in excel. But what we know from that method is it’s extremely time-consuming and often erroneous, due to human error. So you've decided to partner with Mirus to provide your company with a data warehouse that allows you to combine all of your restaurant data in one place.

Mirus continues to grow and because of this, we are currently looking for people who enjoy working in teams with: